B&O – See Yourself in Sound

HELLO MONDAY/DEPT®

for

Bang & Olufsen

Kategori :

Type :

andet

Baggrund

We created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor. Each character is crafted in real-time by analyzing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character: texture, shapes, body movement and more. Visitors without Spotify can still generate their own avatar via a fun, emoji-driven process. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.

Løsning

The answer comes in the form of a 3D avatar. Yours to keep - yours to share.
We created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor.

Each character is crafted in real-time by:
1. Analyzing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character: texture, shapes, body movement and more.

2. Visitors without Spotify can still generate their own avatar via a fun, emoji-driven process.

3. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.

Resultat

The campaign resulted in brand reach exceeding 195 million people. Within the first few weeks, over 67,000 avatars were created worldwide. The story was organically picked up by leading editorial publications such as HighSnobiety, GC, Hypebeast, It’s Nice That and Harper’s BAZAAR. Besides the digital impact the assets from the campaign were also used in the B&O flagship stores to create unique and attention grabbing experiences for in-store customers.

Bang & Olufsen

Kamel Ouadi

Chief Marketing Officer

Paul Collins

Global Creative Director

Elena Herrero Linaza

Producer

Matthew Bostock

Global Creative Lead

Signe Stjärnqvist

Junior Designer

Claudia Fanelli

Production Lead

Alexandra Stroemich

Senior Creative

James Edwards

Copywriter

HELLO MONDAY/DEPT®

Vela Krachangloke

Producer

Maja Louise Andersen

Producer

Johnny Slack

Technical Director

Anders Jessen

Founder & Technical Director

Victor Rønnow

Designer

Terkel Gjervig

Senior Developer

Stevijn Van Olst

Creative Director

Nathan Sarl

WebGL Developer

Lovis Odin

3D Motion Designer

Alex Turner

Motion Designer

Sangmin Cha

Designer

Michal Leonczuk

Motion Designer

Katie Hertel

Strategist

Samarbejdspartnere


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