Aio - You. At your best.

AKQA for Aio

Kategori: Digital Differentiation & Design
Type: Samarbejdspartner (bureau o.a.)

Projektet

Baggrund

Hello. You’re more likely than ever to be unhappy.

According to WHO more than
430.000 Danes experience symptoms of serious stress every day.

Chances are you need help. And when you go online to search for it, there’s a ton of noisemakers promising you zen in a heartbeat. But the truth? There simply is no such thing as a quick fix.

But what should you do?

Well, the best thing to do is talk to someone. A personal coach, a therapist or a nutritionist. Whatever your problem is, interaction-based treatment over a duration of time yields the best results.

So when we were approached by a start-up of therapists with a combined work experience of 150+ years wanting to come up with solution that would work for everyone, the ambition quickly became to channel the effectiveness and calm of professional dialogue into an app experience.

Løsning

We put a personal coach in your pocket.

Aio is a therapist, personal trainer and nutritionist. All in one. Always available. Helping you to breathe, eat, rest, drink, move and mind better. Based on your needs. Continually adapting to your progress.

Through a unique dialogue flow between you and the app, Aio intelligently responds to your everyday input.

Free from judgement. Free from gamification. Just you. Improving.
One day at a time.

This holistic approach - focusing on not just one but all 6 key areas of mind and body - is the key differentiator, setting Aio apart from every other health/well-being app on the market.

With a team of professional therapists, nutritionists and personal coaches, we envisioned, designed, tone-of-voiced, coded, ux’ed and cx’ed - the works.

Resultat

The response has been overwhelmingly positive. Aio soared into the App Store reaching number 6 in the biggest category - health. Without any marketing budget at all.

Consulting giant Deloitte went all in and made the app available for every employee to better the general health of their employees.

Aio currently has an amazing conversion rate of 76 % from first open to sign up which is 112 % better than the category average.

Aio

Regin Jensen
Founder & CEO
Michell Alexander Louis Kowal
Founder & Director
Anncatrine Luisa Petersen
Chief Product Officer
Frederik Junker Boesen
Director of events
Sofie Nishida
Content manager
Jon Mathiasson
Content manager
Frederik Søgaard Nielsen
Social Media manager
Rikke Clausen
COO

AKQA

Steffen Blauenfeldt Otkjær
Managing Director
Nicolai Villads Løser Smith
Executive Creative Director
Louise Birk Arnbjerg
Creative Delivery Director
Peter Kargo Bruun
Technical Director
Frederik Schumann
Senior Art Director
Mikkel Kolbak
Senior UX Architect
Kenn Masseson
Business Strategist
Lasse Matthiesen Rørdam
Senior Copywriter
Eduardo Verillo
Senior Developer
David Christensen
Solution Architect and Senior Developer
Jimmi Nielsen
Senior Frontend Developer
Bjarni Olsen
Frontend Developer
Allan Jasa
Frontend developer
Henrik Deijer-Pedersen
Associate Art Director

Billeder

Video