Show 2. maj 2025
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October 10, 2021
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The Second Hand Campaign
Marketsquare
for
IKEA Danmark
Kategori :
Type :
andet
Show 2. maj 2025
October 10, 2021
Marketsquare
for
IKEA Danmark
Kategori :
Type :
andet
As IKEA launched their new second hand service, they needed a digital campaign that could spread the news about this new initiative in a fun, yet rational and refined way to make sure everyone got the message: That now, you can sell your old IKEA back to IKEA.
We gave old print IKEA ads new life digitally, by reversing them from selling IKEA to buying it back. We basically made a second hand campaign for a second hand service.
Seeing these retro ads in a new, digital context, emphasized the fact that almost anything from IKEA can be re-used and stand the test of time – even their old ads.
The objective was clear: the campaign needed to make people aware about the new service. And it did: The second hand service went from 0 to 20% awareness among all Danes aged 18 to 49, in only four weeks.
And not to be forgotten: we saved heaps of CO₂, by re-using, instead of producing a new campaign.
Danish Digital Award hylder de bedste digitale projekter
