2. JUNI 2022

LIKE WHAT YOU HATE

VICE / VIRTUE

for

VICE

Kategori :

Type :

Baggrund

61% of young people get most of their news from Facebook, but because of algorithms curating their feeds, they’re primarily shown news and views that fit their own.
As more than 75% of VICE readers are under 35, this problem hits close to home.

Løsning

To change the algorithm, we had to change how people behave on Facebook. We had to make them like what they hate. The site analyzes the user’s Facebook feed and maps out their political and ideological standpoints - and then counters them.
If the user starts liking what they hate, they start affecting the algorithm and ultimately break their filter bubble.

Resultat

Total media budget: 900$
Earned media value: +250.000$
Total reach: +5.000.000 impressions

VICE

Esben Elborne

Nordic PR & Communications Manager

VICE / VIRTUE

MORTEN GRUBAK

CREATIVE DIRECTOR

EMIL ASMUSSEN

ASSOCIATE CREATIVE DIRECTOR

TRINE QVISTGAARD

ART DIRECTOR

JACOB ZIEGLER

GRAPHIC DESIGN

SAHAND PORKAR

FRONT-END

FREDERIK ANDERSEN

CEO

Samarbejdspartnere

Koalition NYC
BACK-END

Billeder

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