DR KONCERTHUSET

Baggrund

drkoncerthuset.dk was originally built as a sales engine.

Sales were good. But the site didn't offer an experience that would intrigue the visitors or keep them coming back.

With the new drkoncerthuset.dk we wanted to create more than just a digital ticket office; but a deeper content experience and coherent user journey.

Løsning

We based the information architecture on two types of user behaviour: those who know exactly what they're looking for –
and those who'd like to be inspired.

In other words, appealing to both sides of the human decision making system: the automated and fast 'system-1-thinking' as well as the conscious and slow 'system-2-thinking'.

Videos, animations, colors and engaging interaction design deliver a fluid user experience – on every device.

Design simplicity is key. And content is the star.

And since the inspiring content is the cornerstone of the new site, we also made the backend easier to use for content creators.

The new site is based on three strategic objectives:

1) Relevant content will increase time spent on site. And convey the music, not just sell it.

2) Create sub-sites for all DR's choirs and orchestras from where they can tell their particular brand stories

3) Content should drive sales, not create friction.

Resultat

The result is sweet music:

183% increase in visitors starting their journey on dedicated content pages, a 20% increase in conversion rate – and a new site looking outstanding.

Client says:
"In the development of our new website, we focused on elevating the user experience, streamlining design, and enhancing navigation for a seamless user journey. Together with GORM x ENVISION we introduced a new content universe featuring articles about DR's Choirs & Orchestras, DR Koncerthuset, and external content including touring artists. The design created by GORM X ENVISION has been given a more modern expression in terms of page layout and content types, ensuring it is fully responsive and optimized for all devices and customer journeys. This evolution represents our commitment to not only meet but exceed our audience's expectations, offering them a platform that is both informative, inspirational and easy to use."

- Ane Fenge, Produktejer