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October 10, 2021
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B&O – See Yourself in Sound
HELLO MONDAY/DEPT®
for
Bang & Olufsen
Kategori :
Type :
andet
Show 13. juni 2024
October 10, 2021
HELLO MONDAY/DEPT®
for
Bang & Olufsen
Kategori :
Type :
andet
We created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor. Each character is crafted in real-time by analyzing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character: texture, shapes, body movement and more. Visitors without Spotify can still generate their own avatar via a fun, emoji-driven process. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.
The answer comes in the form of a 3D avatar. Yours to keep - yours to share.
We created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor.
Each character is crafted in real-time by:
1. Analyzing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character: texture, shapes, body movement and more.
2. Visitors without Spotify can still generate their own avatar via a fun, emoji-driven process.
3. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.
The campaign resulted in brand reach exceeding 195 million people. Within the first few weeks, over 67,000 avatars were created worldwide. The story was organically picked up by leading editorial publications such as HighSnobiety, GC, Hypebeast, It’s Nice That and Harper’s BAZAAR. Besides the digital impact the assets from the campaign were also used in the B&O flagship stores to create unique and attention grabbing experiences for in-store customers.
Danish Digital Award hylder de bedste digitale projekter
