DR KONCERTHUSET – FROM BOX OFFICE TO A CONTENT UNIVERSE OF MUSIC

Baggrund

drkoncerthuset.dk was originally built as a sales engine.

Sales were good. But the site didn't offer an experience that would intrigue the visitors or keep them coming back.

With the new drkoncerthuset.dk we wanted to create more than just a digital ticket office; but a richer design experience and coherent user journey.

Løsning

We based the UI design on two types of user behaviour: those who know exactly what they're looking for – and those who'd like to be inspired.

In other words, appealing to both sides of the human decision making system: the automated and fast 'system-1-thinking' as well as the conscious and slow 'system-2-thinking'.

Videos, animations, colors and engaging interaction design deliver a fluid user experience – on every device

Design simplicity is key. And content is the star.

And since the inspiring content is the cornerstone of the new site, we also made the backend easier to use for content creators.

The new UI design solution is based on three strategic objectives:

1) Relevant content will increase time spent on site. And convey the music, not just sell it.

2) Create sub-sites for all DR's choirs and orchestras from where they can tell their particular brand stories

3) Content should drive sales, not create friction.