Navigating Copenhagen: The Ultimate Tourist Companion

Valtech

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Wonderful Copenhagen

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Imagine yourself, wide-eyed and eager, just arrived in Copenhagen. Visions of Tivoli Gardens' twinkling lights and breath-taking Nyhavn harbor fill your head. But as you fumble with an unreliable internet connection, frustration sets in. You scramble to find a local SIM card, dreading the roaming charges. Even with a connection, navigating unfamiliar websites and apps in a foreign language feels overwhelming.

This digital dilemma, unfortunately, is a common one for modern tourists. While bulky maps are a thing of the past, relying solely on smartphones can be a gamble. Spotty Wi-Fi, confusing app interfaces, and language barriers can still create a stressful and inefficient exploration experience.

But what if there was a better way?
The Copenhagen Card: Your Offline Travel Concierge in Copenhagen
The Copenhagen Card App was born from a simple insight: travellers today crave a seamless digital experience, regardless of internet connectivity. This app is designed specifically for mobile users, transforming the way they experience Copenhagen, online or offline.

Løsning

The Copenhagen Card swoops in like a friendly local, rescuing you from the clutches of digital frustration. Imagine arriving in Copenhagen, eager to explore, but unsure of your connection. The beauty of the Copenhagen Card? Everything you need is available offline. Download the app to get access to the card and essential information like maps, and attraction details, before you even leave home.

Empowered Exploration, Even Without Wi-Fi:
Ditch the internet anxiety! With the Copenhagen Card, you can confidently navigate Copenhagen even when Wi-Fi is unavailable. Explore charming neighborhoods, discover hidden alleys, and find historical landmarks with ease. The app uses built-in GPS functionality to guide you, ensuring you never get lost.

Effortless Planning on the Go:
But the app doesn't just guide you around. It becomes your personal travel concierge, even offline. Create a personalized itinerary based on your interests, all without an internet connection. The app allows you to mark attractions as favourites, and gives you routes and maps from your location allowing you to estimate travel times and discover hidden gems.

A Seamless Online Experience:
Once you connect to Wi-Fi, Purchase the Copenhagen Card within the app and unlock its full potential, get access to unlimited public transportation and entrance to more than 80 attractions eliminating the need to wait in lines or deal with foreign currency exchange. The app is an all-inclusive card, allowing you to explore Copenhagen on a budget.

Resultat

A Thriving Tourism Ecosystem:
The benefits extend beyond individual experiences. With the Copenhagen Card, Copenhagen's tourism ecosystem flourishes. Tourists spend less time lost and frustrated, allowing them to delve deeper into the city's offerings. Restaurants see a surge in happy customers enjoying great local cuisine. Copenhagen Card gives tourists seamless, free access to public transport. The app acts as a catalyst, creating a more efficient and enjoyable tourism experience for everyone involved.

This is just the beginning. The Copenhagen Card is a stepping stone towards a future where Copenhagen exploration becomes effortless, exciting, and truly unforgettable. Imagine a city where tourists are empowered to explore at their own pace, uncovering hidden treasures and immersing themselves in the magic of Copenhagen, online or offline. This is the future we can build together.

But if you want just the numbers:

High User Engagement Drives Sales:
1. 89% User Engagement: Copenhagen Card app users are highly engaged, actively exploring the app and its features.
2. 2.8 Million Attraction Details Viewed: Users are actively planning their trips by researching attractions within the app.
3. 24 Minute 54 Second Average Session Length: Users spend significant time immersed in the app, indicating a valuable and informative experience.

Strong Sales Conversion and User Satisfaction:
1. 56% Conversion Rate: Over half of app users convert into paying customers, highlighting the app's effectiveness in driving sales.
2. 4.2 Star Rating on App Stores: Users consistently rate the app highly, indicating a positive user experience.
3. 4.7 Star Rating on TrustPilot: Independent review platform TrustPilot reflects exceptional user satisfaction with the Copenhagen Card app.

Digital-First Strategy Pays Off:
1. 67% of Sales Through App: The majority of Copenhagen Cards are purchased directly within the app, showcasing the success of the digital-first strategy.
2. 100% Digital Product: Eliminating physical cards simplifies the process and streamlines the user experience.
3. Low Churn Rate (10% on Day 6): Users remain engaged with the app even after purchase, indicating long-term value beyond the initial card activation.

Overall, the Copenhagen Card app demonstrates a winning combination of high user engagement, strong sales conversion, and user satisfaction. The 100% digital approach delivers a seamless and convenient experience for users, driving sales and maximizing business success.

Wonderful Copenhagen

Marianne Skafte

Head of Copenhagen Card

Moni Tornager Andersen

Senior Digital Development Manager

Kristian Willemoes Madsen

Head of Marketing, Digital & Creative

Valtech

Søren Lyager Tingholm

VP of Client Partnerships Nordics

Line Wichmann Jørgensen

Digital Project Manager

Ayla J.S.Stevenson

UX designer

Camilla Buhauer

UI designer

Levgen Lytvynenko

Mobile developer

Lars Bo Pedersen

Solution Architect

Samarbejdspartnere


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