Canon GIG App

Baggrund

Young Consumers capture emotional rich experience with their smartphones all the time. But for some experiences the mobile camera doesn't cut it. In Canon´s pursuit to take on the threat from mobile photography we want to place Canon in situations where we can demonstrate the advantages of high-quality photography through visual and emotional experiences and have people engaging with the brand.
Concerts are one of these situations where the smartphone camera is useless. The lens is too wide and the images become a messy blur.

Løsning

The solution is the Canon Gig App - a concert app where the users can connect their smartphone to a Canon DSLR camera and take high-quality images in real-time on their smartphone from where they can be shared on social media. The Gig App is a product demonstration that puts a high-quality DSLR experience right in the hands of every fan.

In order to promote the Canon Gig App we made a partnership with the Danish band Turboweekend on their 2015 tour. To get the fans to download the app we used on-location communication at the venue, placed on all spots participants would stay; venue facade, wardrobe, toilets, bar and concert-hall walls. And as the fans joined the venues Wi-Fi connection they were immediately suggested to download the app. The Canon Gig App is developed for iPhone and Android. The Gig App concept will be implemented with concerts across the Nordic Region in partnerships with artists and venues.