The DNA Project

Baggrund

How do we get people involved in the making of an album - and help redefine artist-fan relationship?

Løsning

The making of an album is a complex process that most people don’t get to experience.

The stories and sounds collected, the moments of inspiration. The first pieces of a beat, or melody, that soon become a song.

As a musician, releasing just the final album is a little bit like telling half the story. So for the next j.viewz album, we opened up the creative process, inviting fans to take part in making it with him.

The DNA Project is an interactive experience where you follow along as the songs take form. See the initial inspiration, the failures, successes, and get a deeper understanding of each track’s origins and components - it’s musical DNA.