Smag Godt Efter

Baggrund

Arla ESSENS is a brand new line
of premium dairy products.

THE TASK:
Launching the brand with a gastronomic consumer approach using omnichannel strategy.
With a 80% focus on Digital and within a timeframe of 6 months.

Løsning

ENGAGEMENT PLATFORM
"Sense The Flavors"

4 x LIVE EVENTS
20 x VIDEO CONTENT
20 x SAMPLING SESSIONS
1 x APP COLAB.
1 x DIGITAL COOKBOOK
1 x WEBSITE

100+ SOCIAL ASSETS

Resultat

“Digital lanceringskampagne for ESSENS af Arla Unikas er Arlas mest succesfulde nogensinde”

Kaare Berenthz-Nicolaisen
Head of Digital
Arla Foods amba

• MO. REACH +2 mil
• MO. ENGAGEMENT +5000
• LIFT IN AD RECALL 36,8%
“best in class”

PR:
• 2 TOP STORIES
• 27 KEY MENTIONS
• 17 MIN. FEATURE ON
NATIONAL TELEVISION (DR 1)
> 375.000 VIEWERS

Fortrolig data og billeder er slettet inden offenligtgørelse/DDA

Arla Essens

Line Holmen

Brand Manager, Premium Business Unit, Arla Denmark

Kåre Berenthz-Nicolaisen

Head of Digital, Arla Foods amba

Rikke Ørum Mikkelsen

Digital Marketing Manager

VICE / Virtue

Morten Grubak

Creative Director

Lisa De Linde

Account Director

Frederik Andersen

Executive Producer

Sara Samsøe

Producer

Magnus Breum

Copywriter

Emil Asmussen

Senior Creative

Joanthan Lang

Creative Director

Ali Berri