Unfiltered

Baggrund

Beoplay H4 is a new kind of wireless headphone for the young urbanite who values iconic simplicity and likes to travel light. H4 offers unmatched simplicity for free movement both in style and function.

The main objective for the website was to drive brand awareness via an authentic campaign page that encourages users to take part. And create the H4 website in an impactful way that creates attention, involves users in content generation, and takes market share by appealing to a younger segment.

Løsning

The H4 concept is anchored in the simplicity and purity of the product design and a stripped back to essentials look with a high level of confidence. Almost naked with simple product images and pared-back descriptions. Less is really more. Unfiltered is the key message.

The campaign has 2 phases. Phase 1; B&O PLAY ‘Unfiltered’ content – featuring real people from LA. Phase 2; User generated ‘unfiltered’ content.

We wanted the LA stories and the user generated content to live side by side, much in the way you would expect to experience them in social media. So we took some cues from ‘Instagram stories’ with the navigation, to help tie them together. They help give the user an overview of the different stories/sections of the website, but they also function as loader and progress bar, throughout the experience. The product, LA stories, and user-generated content is also connected through the use of typography on the landing page. And photography by Danish photographer Søren Solkjær, bring the stories to life in a beautiful way.