2. JUNI 2022

Safe & Sound

Molamil

for

Toyota

Kategori :

Type :

Baggrund

To a teenage driver, the joy of the open road with music at your fingertips, whether alone or with your friends, is one of life’s great experiences. For a parent, however, they can be uniquely stressful times.

Research shows that one in five new drivers has a collision in their first year, with smartphones and speeding being the two main contributors to accidents. So, we set ourselves the challenge to maximise the parents’ peace of mind while persuading their kids to take more care.

Løsning

Once both parent and young driver have downloaded the Safe & Sound app, and their phones have been paired, the parent gives their child permission to drive, by sending them the ‘virtual’ car keys.

Once the car is in motion, the app automatically puts the young driver’s smartphone into ‘Do not disturb’ mode. Calls, messages and social media notifications are all disabled. Then, if the app detects they are driving over the speed limit or that they have picked up the smartphone, the app stops their Spotify playlist immediately, replacing it with most unbearable noise imaginable: their parents’ favourite music.

Resultat

Reach:
582m online readership
4.15m coverage views
39.6k social shares

Some of the top publications were: Cnet, CarsUK, Forbes, CBS News, Fast Company, Auto evolution, Guardian, Aplus, Auto Magazine, The Drive.

Toyota

Christophe Hardy

Manager Social Business

Molamil

Jorge Hernandez

CEO

Joakim Norman

Creative Director

Patrik Svensson

Developer

Anne Hvelplund

Project Manager

Ramiro Espada

Developer

Samarbejdspartnere

Saatchi & Saatchi London

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