Danmarks Rederiforening / Danish Shipowners' Association
DESIGN SØLV VINDER
Der bliver her fortalt en svær historie, som på en
indlevende måde lader de besøgende navigere i et
stilsikkert website. Der gives stof til eftertanke og der
bliver bragt substans ind i historierne, som vha.
simple, men effektive, animations- og
transitionsprincipper, skaber en yderst behagelig
browsing oplevelse i såkaldte bite-sizes. En oplevelse
med fokus på kvalitet og med sans for detaljer. Man
omformer således et emne til en fed visuel oplevelse
— ikke mindst på mobilen.
The Danish Shipowners’ Association is Denmark’s leading shipping industry organisation, and is engaged in a number of important climate-aware initiatives. We were asked to create Navigating Responsibly, a new digital platform communicating these efforts.
In order for the project to succeed, the website had to deliver a large amount of complex information to a broad audience. We boiled everything down, only serving bite-sized stories and relevant facts. The content was split into 4 main chapters, each containing several in-depth articles. The website is a clean single-page experience where captivating photography and video sets the scene for the climate-friendly endeavours.
Smooth animations, elegant transitions and subtle hover effects all bring the user closer to the message. Users reading in-depth articles will stay on the site as the content effortlessly slides in as an integrated part of the navigation. Interactive infographics allow the user to engage with content on their own.
In the days following its launch, Navigating Responsibly was visited by more than 50,000 people.