2. JUNI 2022

Smag Godt Efter

VICE / Virtue

for

Arla Essens

Kategori :

Type :

Baggrund

Arla ESSENS is a brand new line
of premium dairy products.

THE TASK:
Launching the brand with a gastronomic consumer approach using omnichannel strategy.
With a 80% focus on Digital and within a timeframe of 6 months.

Løsning

ENGAGEMENT PLATFORM
"Sense The Flavors"

4 x LIVE EVENTS
20 x VIDEO CONTENT
20 x SAMPLING SESSIONS
1 x APP COLAB.
1 x DIGITAL COOKBOOK
1 x WEBSITE

100+ SOCIAL ASSETS

Resultat

“Digital lanceringskampagne for ESSENS af Arla Unikas er Arlas mest succesfulde nogensinde”

Kaare Berenthz-Nicolaisen
Head of Digital
Arla Foods amba

• MO. REACH +2 mil
• MO. ENGAGEMENT +5000
• LIFT IN AD RECALL 36,8%
“best in class”

PR:
• 2 TOP STORIES
• 27 KEY MENTIONS
• 17 MIN. FEATURE ON
NATIONAL TELEVISION (DR 1)
> 375.000 VIEWERS

Fortrolig data og billeder er slettet inden offenligtgørelse/DDA

Arla Essens

Line Holmen

Brand Manager, Premium Business Unit, Arla Denmark

Kåre Berenthz-Nicolaisen

Head of Digital, Arla Foods amba

Rikke Ørum Mikkelsen

Digital Marketing Manager

VICE / Virtue

Morten Grubak

Creative Director

Lisa De Linde

Account Director

Frederik Andersen

Executive Producer

Sara Samsøe

Producer

Magnus Breum

Copywriter

Emil Asmussen

Senior Creative

Joanthan Lang

Creative Director

Ali Berri

Account Director

Christina Köing

Project Manager

Mette Frølich

Social Media Manager

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