Show 2. maj 2025
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October 10, 2021
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Show 2. maj 2025
October 10, 2021
To a teenage driver, the joy of the open road with music at your fingertips, whether alone or with your friends, is one of life’s great experiences. For a parent, however, they can be uniquely stressful times.
Research shows that one in five new drivers has a collision in their first year, with smartphones and speeding being the two main contributors to accidents. So, we set ourselves the challenge to maximise the parents’ peace of mind while persuading their kids to take more care.
Once both parent and young driver have downloaded the Safe & Sound app, and their phones have been paired, the parent gives their child permission to drive, by sending them the ‘virtual’ car keys.
Once the car is in motion, the app automatically puts the young driver’s smartphone into ‘Do not disturb’ mode. Calls, messages and social media notifications are all disabled. Then, if the app detects they are driving over the speed limit or that they have picked up the smartphone, the app stops their Spotify playlist immediately, replacing it with most unbearable noise imaginable: their parents’ favourite music.
Reach:
582m online readership
4.15m coverage views
39.6k social shares
Some of the top publications were: Cnet, CarsUK, Forbes, CBS News, Fast Company, Auto evolution, Guardian, Aplus, Auto Magazine, The Drive.
Danish Digital Award hylder de bedste digitale projekter
