Trackunit

Baggrund

Trackunit is a Danish tech company, developing and producing telematics solutions for the construction industry’s off-road vehicles such as dumpers, excavators and forklifts.
The company started out as a small startup located in Northern Denmark and grew into a no. 1 position within machine telematics within a decade, predominantly manufacturing hardware in the form of black boxes. These boxes function as track-and-trace entities offering fleet managers a real-time overview of their machinery.

The data collected from machinery can provide entirely new insights that can improve efficiency and communication in the entire ecosystem within construction. However, the utilisation of data remains largely unexploited territory. In fact, McKinsey placed the construction industry as the second least digital industry.

However, Trackunit decided to see this as an opportunity to make a radical change in the construction industry. Because although this stark analysis did reveal the lack of digitalisation within construction, it – on the other hand – also established that if the construction industry was successfully digitalised, it could hold tremendous business potential.

Løsning

To unleash the great potential of untapped data, Trackunit needed to succeed in transforming not only their business model but the mindset of a conservative and mainly analogue industry.

The solution was to connect the entire ecosystem within construction and show how Trackunit’s telematics services could solve real day-to-day problems for all stakeholders: The Original Equipment Manufacturers (OEMs), the rental companies, the service technicians, and the operators.

To bridge the gap between complex telematics and the people using it, we introduced
two new services: Trackunit Go and Trackunit On.

Trackunit On is the key to every machine, enabling operators to connect to licensed machinery. With Trackunit On, an operator’s driving behaviour can be proactively influenced through digital pre-checks and notifications, ensuring site safety and decreasing breakdowns and unplanned repairs.

Trackunit Go provides service technicians, site managers and fleet owners with the right machine data at the right time. It allows you to take immediate action when an alarm indicates scheduled maintenance or signals an emergency call from a client. With Trackunit Go, the fleet manager can monitor and reach his entire fleet from the palm of his hand.

To make room for the new services, we created a clear hierarchy in the product portfolio. Realising that the black box was merely an enabler for the more interesting and value-adding services, we boiled down the wide range of black boxes, consisting of no fewer than 19 types, to a single one-box-fits-all called Raw accompanied by a range of accessories. Services providing the entire ecosystem with predictive maintenance, smarter service-scheduling, intelligent machine diagnostics and digital checklists.

To support Trackunit’s transformation and new position within the industry, the
Trackunit-brand underwent a complete redesign. A new website was launched, and several layers of complex language were peeled off to support and establish Trackunit as a tech leader within the industry.