VELUX — Global Marketing Platform

Baggrund

With an ambitious new strategy to transition from a B2B mindset into a D2C approach, VELUX required a new global website that speaks to the heart before the mind. The aim of the new website was to inspire and engage users with local stories, educational content, and emotional appeals before guiding them to product and information pages. The challenge was to create a platform that could support content localisation and maintain consistency in design and expression across all digital touchpoints.

Løsning

To address this challenge, we developed a highly modular design that automatically curates content based on user intent and location. The design reflects VELUX's core concept of transforming spaces with daylight and better indoor climate, creating a light and airy user experience that evokes the benefits of natural light and the outdoors.

The platform was built using a technically complex solution based on SiteCore and Bloomreach by VELUX internal, with external technical assistance. The websites are currently live in the UK, Ireland, Italy, France, and Spain, with more countries to come later this year. The result is a unified visual, compositional, motion and typographic platform that offers a consistent VELUX brand experience across all geographic websites.

Examples on country specific sites:

https://www.velux.co.uk
https://www.velux.it
https://www.velux.es
https://www.velux.fr