Shortlist 2017

PR

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Hvornår er man gammel nok? Børnefonden Robert/Boisen & Like-minded Radius Kommunikation, Be On
Sheepview Visit Faroe Islands og Atlantic Airways Sansir,  Liquidminds Kovboyfilm, Ehrenberg kommunikation
Casting by Blockbuster Blockbuster Joined Molamil, Be On, MediaCom, Soundvenue, Zentropa
Do it Forever Spies Rejser Robert/Boisen & Like-minded Molamil, Radius Kommunikation, Be On, Freezone
The DNA Journey Momondo &Co. / NoA Bacon, Be On, Radius
Denmark vs. Trump SF Uncle Grey GreyWorks, Out of Home Media, BeOn

Data Application

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Tryg – From pixels to people Tryg Carat
Drag Drop Cheap Flights Uncle Grey WM Creative Labs (Production and Development)
Donate Your Data Waoo Uncle Grey MEC, Xaxis, WM Creative Labs, BeOn, Indie Village Creatives
Home Online Markedsføring home a/s Conyak og home
Struers Lead Engine Struers Klausen + Partners Kraftvaerk, ONE Marketing
Temperaturrabat Ejner Hessel TBWA & BBDO Denmark

E-Commerce B2B

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Brødrene Dahl Omnichannel Commerce Brødrene Dahl Magnetix, Vertica
Q8 Erhvervslogin: Design af et B2B økosystem OKQ8 Scandinavia THINK KRAFTVAERK
E-Commerce ud over grænserne HAY IMPACT EpiServer, inRiver

E-Commerce B2C

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
       
drkoncerthuset.dk: Salg af oplevelser DR Koncerthuset THINK  
Topdanmark.dk: Kunderejsen gentænkt Topdanmark THINK  
Tons-tung takeaway ALD Automotive Dwarf & OFF-ROAD Censure Design Studie
Arla Unika eCommerce Arla Unika Creuna Danmark A/S Moment Studio

Design

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Unfiltered B&O Play Spring/Summer
Navigating Responsibly Danmarks Rederiforening Spring/Summer
Relancering af Politiken.dk Politiken Politiken
drkoncerthuset.dk: Salg af oplevelser DR Koncerthuset THINK
Genesis II Weber Uncle Grey MediaMonks
TMA-2 Discovery AIAIAI AIAIAI  / Magic People Voodoo People Moodagent

Integration – Marketing Campaign

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
ARLA ESSENS Arla Essens VICE / Virtue
Galbani – salgskampagne Galbani Mensch Heartland
Faxe Kondi – Er det sport? Faxe Kondi Bates Y&R Mindshare
Do it Forever Spies Rejser Robert/Boisen & Like-minded Molamil, Radius Kommunikation, Be On, Freezone
Officerens Valg Forsvarets Rekruttering Ogilvy Molamil
Sheepview Visit Faroe Islands og Atlantic Airways Sansir,  Liquidminds Kovboyfilm, Ehrenberg kommunikation

Integration  – Omnichannel

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
       
Æd en app COOP Medlem Hjaltelin Stahl Hello Group, Robert Boisen, Greener Pastures, OMD
Struers Lead Engine Struers Klausen + Partners Kraftvaerk, ONE Marketing
Brødrene Dahl Omnichannel Commerce Brødrene Dahl Magnetix  
Million forhøret Danske Spil / Keno &Co. / NoA &Co. Productions
Home Online Markedsføring home a/s Conyak og home  

Mobile

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
WeShare MobilePay Hello Group Trifork
NETTO: Ny app nedbragte madspild med 10% Netto IUM Brandhouse, Appkoncept
Coop Medlem Coop Danmark Hello Group Greener Pastures
Chat Travel Cheapflights Uncle Grey Look At Me now, Andrei Andreescu
The Oticon ON App Oticon A/S Oticon A/S

Social – Content

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Turning big data into big feelings YouSee CP+B Copenhagen  Universal Music, Nobody Cph
The DNA Journey Momondo &Co. / NoA Bacon, Be On, Radius
Do it Forever Spies Rejser Robert/Boisen & Like-minded Molamil, Radius Kommunikation, Be On, Freezone
ARLA ESSENS Arla Essens VICE / Virtue
Bliv flyveleder: En Gamer i kontroltårnet Forsvarets Rekruttering Ogilvy
Coca-Cola Carma Summer The Coca-Cola Company Carat Isobar, MKTG
Familien Ford Danmark Very Agency New Land , BeOn
Faxe Kondi – Er det sport? Faxe Kondi Bates Y&R Mindshare
Interflora – Vi ta’r skylden Interflora Brandhouse
MatildeFlip Arla – Matilde Kakaomælk Hjaltelin Stahl Pegasus Production, Carat
Million forhøret Danske Spil / Keno &Co. / NoA &Co. Productions
Nederen er kærlighed Rådet for Sikker Trafik &Co. / NoA Uitch Isratch
This is Copenhagen Wonderful Copenhagen Konstellation & Republica
Mindre hud i solen Kræftens Bekæmpelse & Trygfonden &Co. / NoA &Co. Productions
Pædagoger gør en forskel for livet Ministeriet for Børn, Undervisning og Ligestilling LEAD Agency Force of Nature

Social – Conversation

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
       
Humblebragging Bang & Olufsen Robert/Boisen & Like-minded OMD, BeOn
The DNA Journey Momondo &Co. / NoA Bacon, Be On, Radius
MatildeFlip Arla – Matilde Kakaomælk Hjaltelin Stahl Pegasus Production, Carat
The Fast News McDonald’s Danmark DDB Copenhagen OMD Danmark
Snap: Pilot Prep school Forsvarets Rekruttering Ogilvy  
DBA Guide – How we engaged the Danes to empty their attics Den Blå Avis / Bay Classifieds Group Robert/Boisen & Like-minded Advice, Upright Music
Pædagoger gør en forskel for livet Ministeriet for Børn, Undervisning og Ligestilling LEAD Agency Force of Nature
SK-ll: Marriage Market Takeover – building a cultural movement in China SK-ll/P&G Singapore  Forsman & Bodenfors,  Be On, AOL  /

Advertising & Activation

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Faxe Kondi – Er det sport? Faxe Kondi Bates Y&R Mindshare
Familien Ford Danmark Very Agency New Land, BeOn
Galbani – salgskampagne Galbani Mensch Heartland
The DNA Journey Momondo &Co. / NoA Bacon, BeOn, Radius
Humblebragging Bang & Olufsen Robert/Boisen & Like-minded OMD, BeOn
Interflora – Vi ta’r skylden Interflora Brandhouse
Mindre hud i solen Kræftens Bekæmpelse & Trygfonden &Co. / NoA &Co. Productions
Do it Forever Spies Rejser Robert/Boisen & Like-minded Molamil, Radius Kommunikation, Be On, Freezone
Nederen er kærlighed Rådet for Sikker Trafik &Co. / NoA Uitch Isratch
Officerens Valg Forsvarets Rekruttering Ogilvy Molamil
DBA Guide – How we engaged the Danes to empty their attics Den Blå Avis / Bay Classifieds Group Robert/Boisen & Like-minded Advice, Upright Music

Effectiveness

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
It’s in the bag MAN PrimeServ Copenhagen Klausen + Partners A/S
Do it for Denmark, Mom, Forever and Spies Spies Rejser Robert Boisen & Like-minded Molamil, Radius Kommunikation, Be On, Freezone
Galbani – salgskampagne Galbani Mensch Heartland
Nederen er kærlighed Rådet for Sikker Trafik &Co. / NoA Uitch Isratch
The DNA Journey Momondo &Co. / NoA Bacon, BeOn, Radius
Struers Lead Engine Struers Klausen + Partners Kraftvaerk, ONE Marketing
Tryg – From pixels to people Tryg Carat
Æd en app COOP Medlem Hjaltelin Stahl Hello Group, Robert Boisen, Greener Pastures, OMD
SK-ll: Marriage Market Takeover – building a cultural movement in China SK-ll/P&G Singapore Forsman & Bodenfors, Be On, AOL
Digital aktivitet for Euromaster med det formål at øge bevistheden blandt forbrugerne om hvor tidligt man egentlig bør skifte til vinterdæk, nemlig når det er 7 grader. Euromaster NetBooster Agency A/S Bureau 727

Innovation – Startup

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
       
Reshopper Reshopper Aps Reshopper Aps  
DrugStars.com  –  #GivingByTaking DrugStars DrugStars theMarketingGuy.dk
Gaest.com Gaest Gaest  
Atleto Connects everyday Athletes Atleto Mustache  
Lunar Way – Changing the way we bank Lunar Way Lunar Way  
Sky.Garden – Mobile Commerce in Africa Sky.Garden Sky.Garden  

Innovation – Established Companies

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Sheepview Visit Faroe Islands og Atlantic Airways Sansir,  Liquidminds Kovboyfilm, Ehrenberg kommunikation
WeShare MobilePay Hello Group Trifork
Coop Medlem Coop Danmark Hello Group Greener Pastures
Chat Travel Cheapflights Uncle Grey Look At Me now, Andrei Andreescu
Christmas Spotlights Det Kriminalpræventive Råd & TrygFonden Hjaltelin Stahl Pegasus Production, Mikko Köykkä, Mannov
Donate Your Data Waoo Uncle Grey MEC, Xaxis, WM Creative Labs, BeOn, Dale Love-Ballantine, Indie Village Creatives

Websites – Corporate or Public

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
IBC – Corporate website IBC Gejst Studio
drkoncerthuset.dk: Salg af oplevelser DR Koncerthuset THINK
Navigating Responsibly Danmarks Rederiforening Spring/Summer
Q8 Erhvervslogin: Design af et B2B økosystem OKQ8 Scandinavia THINK
Topdanmark.dk: Kunderejsen gentænkt Topdanmark THINK
Danske Bank – New responsive homepages with life events for retail customers Danske Bank In2media / Insilico / BABY Hello Group

Websites – Microsites

CASE ANNONCØR BUREAU SAMARBEJDSPARTNER
Genesis II Weber Uncle Grey
Spin The Globe Cheapflights Uncle Grey WM Creative Labs
The Thrillometer Maria Casino Mindshare CPH digital
Radisson Blu Paper City: en interaktiv global kampagne Carlson Rezidor Hotel Group (Radisson Blu) DigitasLBi Nordics Lobulo Studio